Dermablend
Professional cosmetics have launched a powerful and touching Camo Confessions
campaign. While most makeup ads are focused on veiling our unique imperfections,
this campaign has the makings of becoming a movement. The brand’s corrective cosmetics
are used for people with mild to severe skin conditions, or even to cover
excessive tattoos. "Blending in to stand out," helps to shift the emphasis from the outward appearance to focusing on inward beauty.
This empowering
series of YouTube videos encourages people to post videos of themselves
revealing their flaws behind the makeup. Models, coaches, DJs and everyday
people have posted videos exposing their imperfections to the world. The
authenticity of this series is riveting as each person sits in front of a
camera and bares what once was a source of shame and embarrassment by completely
removing the Dermablend Professional makeup.
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| Click here to watch Cassandra's Camo Confession |
We should all
be so brazen, learning to accept the things we cannot change; courage to
change the things we can; and wisdom to know the difference.
For every confession
submitted, Dermablend Professional will donate $1.00 to Look Good Feel Better, an
organization dedicated to improving the self-esteem and quality of life of
women suffering appearance-related side effects of cancer treatments through
beauty sessions.
I do not claim ownership to the above images.
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