"True self-discovery is a lifelong journey, successfully
mastered by those with tenacious drive and who are unafraid of failure." -Stacy
Robinson
The people featured in this Young,
Gifted and Fresh interview series are not necessarily what most people would
consider to be accomplished, because the majority of society equates a sizable
bank account as the only measurement of notable success. Instead, they are
featured because they have veered from the beaten path and decided to take the
road less traveled.
Life is a journey is as clichéd a
phrase as one could imagine, but sometimes there is profound truth in
simplicity. Life's journey is complex, and a formidable burden, especially when
there are no guarantees having not been born with a silver spoon. The Young,
Gifted and Fresh that are featured are in the process of making their own way
and living out their dreams.
This series is one that I hope will be
ongoing and ever evolving. For now, let me start with a few entrepreneurs,
educators, stylists, and a nonprofit founder. They all have one thing in
common; they have discovered their purpose and are chasing their dreams. Tune
in every Monday over the course of the next few weeks as I introduce a few people worthy
of the title, Young, Gifted and Fresh.
Shaunita Sykes
Shaunita Sykes is an educator,
motivational speaker and business owner. If that were not impressive enough,
her passion to be a lifelong learner has motivated her to pursue a doctoral
degree. Talk about being multifaceted.
What is "Coi" Styles and its meaning?
Coi as an acronym is conflict of interest. The word coy
means alluring shyness (flirtatious). I consider myself and the vision
I’ve had for my fashion business (which I’ve had since my days as a fashion
merchandising student in 2007/08) to be coy. Changing it to Coi came from
my desire always put my twist on things, whether it’s fashion, spelling of
words, art, cooking, etc. My personal acronym for coi is conflict of
interblis; another play on words.
Coi Styles is my vision that there is something very
attractive about a classy lady. They idea is that the style is coi, not
the person. I am a person who does not like the trends of “bad b[-words]”
and any other demeaning term towards ladies. Coi Styles is for all ladies
who believe in the same.
Describe the Coi Styles customer.
The target audience for Coi Styles is a group of individuals
who consider themselves a lady. They are between the ages of 23 and 45, working
class or above, appreciate affordable fashions, understand that
class is not about the clothing, but about how we carry ourselves, travel,
socially active, and proud to say that they are a Lady of Class.
I can’t forget, all Coi Styles ladies, "Think like a lady. Dress like one
too".
Lady of Class goes
against everything the media is shoving down our throats. With Love and Hip-Hop,
Basketball Wives, and the Real Housewives, people are being taught that getting
ahead is best achieved when you curse, fight and step on whomever, if for
nothing else but an opportunity for a few moments of fame. The Lady of Class
movement is a reminder that a real lady seeks to empower others while dressing
for success.
Enlighten us on Lady of Class.
Lady of Class is simply another way to say Coi or Classy
Lady. I’m a lover of Chanel, and Coi Styles channels that; very classic,
timeless, and simple yet bold. Lady of Class is my first line of
exclusive Coi Styles products. I am currently working on my own label,
simply called Coi. There is currently a Lady of Class” t-shirt and tea
(or coffee) mug available for purchase.
What is My Destiny Empowers?
My Destiny Empowers is a speaking and educational services
business. Most speakers use their name as their business name and to
market their products, but I wanted to demonstrate through the business’s name
that this life is not about me. My Destiny Empowers seeks to advocate for
and educate underserved populations; primarily those who are prospective and
current first generation college students. I simply want empower them to
know their options and to believe in their dreams so much that nothing stops
them from reaching their goals.
What inspired you to start both, My Destiny Empowers and Coi Styles?
I was inspired to do both because I am a believer that we
CAN “do it all”. People often say pick one things and drive it
home. The most prosperous people are passionate about one thing, but they
have many derivatives of that one thing that helps to make them as prosperous
as they are. For example, my passion is educating people. I am now
able to do that through My Destiny Empowers AND Coi Styles Boutique. Both
are avenues to help people evolve.
Another thing that inspired me to do both is that I am not
seeing as much passion in education or fashion as I used to. I want to
see it come back.
Describe My Destiny Empowers in three words. Describe Coi Styles in three words.
My Destiny Empowers described in three words: empowering,
realistic, and passionate.
Coi Styles described in three words: classy, stylish, and sleek.
If you could have one celebrity to endorse your brands My
Destiny Empowers and Coi Styles who would it be and why?
Coi Styles endorsement: It’s tough to choose one here.
I would choose Angelina Jolie and Kerry Washington. If I HAD to choose
one it would be Kerry Washington. Although I don’t watch television, she is the
“it girl” right now. I am not fond of her character, but I love the
character’s style and I love Kerry off the screen. She’s poised, seems
approachable, maintains class and style, and I’ve loved her since I first saw
her in a movie called Lift. I don’t think I’ve ever seen her rocking a
t-shirt and jeans, but I could see her in a Lady of Class, Coi t-shirt sipping
on organic tea from her Lady of Class, Coi teacup.
"Sometimes I can't believe people want to hear my perspective. Then I realize, I don't have a choice but to share. It's My Destiny." |
Knowing that you are an advocate for education, what
are you currently pursuing?
Education wise, I am currently pursuing my doctorate degree
(EDD) in higher education leadership, with a minor in Urban Education.
I’m also working on certification as an academic counselor/advisor of
Appreciative Advising. I’ll always be a lover of knowledge over education
though, so I am always watching, observing, and learning new things.
Currently, I am teaching myself about meditation.
With all that you do personally and professionally, how do
you manage your time?
To-do list and saying no unapologetically helps me to manage
my time. I have a planner because seeing things written out in my own
handwriting is much better than any app or computer program.
What motivates you?
Seeing items on my to-do list with a line through them for
completion and knowing that what I do is not solely for me. The Most High
is counting on me to be the voice of so many. Too, I listen to Bob Marley
a lot and his words inspire me… they keep me motivated to keep pushing.
What do you want Faith and Stars readers to know about you
and your companies?
That they are built on passion and love and that anything a
person wants all they have to do is “Envision it. Live it. One love. One life.”
Peace.
Shaunita's mission is to help her community by
"eliminating or at best, alleviating the woes of inner city living".
She encourages the citizens of her community to get involved, and is doing so
by leading by example. As people across the nation rally at the polls tomorrow
for mid-term elections, Shaunita has met with a city official to discuss
change. Stephanie N. Morales, candidate for Portsmouth Commonwealth's Attorney,
recently met with several I.C. Norcom graduates, turned local business owners
to discuss the state of the city of Portsmouth.
Stephanie N. Morales pictured with Shaunita Sykes, other local business owners and Kroger Marketplace management. |
Shaunita is Young, Gifted and Fresh because not only does
she own Coi Styles and My Destiny Empowers, she lives by the very essence of
what those two ventures represent. I am not sure how she finds the time to
do so much and still make time for herself and loved ones. My only guess is
that is has learned to connect and operate in her God-space. That is the place
where one connects to God and draws whatever one may need from Him. In that
space she has found passion, drive, and a ferocious will to succeed and empower
people along the way.
It is my hope that we all take away pieces of each other
from this series and learn to connect and operate in our individual
God-space.
Contact info:
Shaunita .Ni. Sykes
Coi Styles Boutique
IG- @coistyles
Twitter- @coistyles
My Destiny Empowers
757-932-0360
757-932-0360
IG-
@mydestinyempowers
Twitter:
mydestinyempwrs
Tune in next Monday for the interview with the dream chaser
named Shayla Courtney who left Corporate America to follow her passion and pursue her purpose.
If you or someone you know would like to be a part of the
interview series, Young, Gifted and Fresh, contact me at stacysfaithandstars@gmail.com
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